At some of New York and New Jersey’s leading airports, including LaGuardia, Newark, and John F. Kennedy, one of the newest and most  innovative improvements of customer service has been presented – a customer service rep hologram. This hologram, Ava, has been introduced to help greet and guide customers during their travel experiences. The Port Authority invested in three holograms to place in the airports and will be testing them out over a six month trial period beginning in July to see how helpful they actually are and to observe how customers feel about them. While these holograms have been utilized already in many countries across the world, this is the first time they are being introduced in the United States.

These holograms have been specially trained to answer some of the most common questions asked by travelers throughout the airports such as directions to terminals and gates, information on taxi and bus stops, and even tips to help ensure safer travels. Along with hiring a great number of new customer service representatives, these holograms are being introduced on behalf of a new business plan to improve the overall customer service of the air ports. With the holograms available to help with common questions and directions, employees can focus more on other ways to help things run smoothly for travelers.  If all goes well, we can surely expect to see these hologram avatars placed in airports all over the country.

Do you think the increasing popularity of holograms is cool, or creepy?